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  • Meet Harriett - wholesale halloween costumes the sexy new lingerie line inspired by WWII love letters Fredrick's of Hollywood founder sent to his future wife

    The iconic lingerie company Frederick’s of Hollywood is launching a new luxury brand of intimates and sleepwear called Harriett, in a bid to revamp its image.

    Named after the late founder's sweetheart and future wife, Harriett, who he wrote love letters to throughout World War II, the new line will see the brand return to its sexy and risque origins when Frederick Mellinger started the company in 1946.

    The collection of upscale silks, satins and laces will pay homage to the luxe black wholesale babydoll lingerie lingerie Mr Mellinger originally designed over letters to his wife, inspired by the Forties era of Hollywood glamour.

    Harriett: Frederick¿s of Hollywood is revamping its tired image with a new luxury brand of lingerie named after the founder's wife

    When Mr Mellinger opened Frederick's Fifth Avenue in New York in 1946, it was a mail-order business selling products that his World War II Army friends told him their girlfriends would like.

    He designed brassieres with names like ''Rising Star' and 'Cadillac,' where Tracy McCourt, Frederick’s chief marketing officer, explained too  that it all started in France when the designer he was inspired by French women in their naughty black lingerie.

    'During that time he was writing love letters to Harriett and describing his design ideas with drawings. He wanted to design lingerie that was more aspirational for American women, Ms McCourt explained.

    'Harriett wrote him back and said, "If you can make me look like that, you will become a millionaire."'

    Risque new image: Named after the late designer's sweetheart and future wife, Harriett, who he wrote love letters to throughout World War II, the new line will see the brand return to its more sexy origins

    Va va voom: The collection of upscale silks, satins and laces will pay homage to the luxe black lingerie Mr Mellinger originally designed over letters to his wife, inspired by the Forties era of Hollywood Glamour

    Although Mr Fredrick has been credited with 'revolutionizing lingerie in America,' by making glamorous lingerie at a time when other designers were making traditional and 'boring' lingerie, some of the brand's fare has appeared dated and tacky in recent years, rather than risque.