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• Posted by arlene Linda July 17, 2017 - Filed in Arts & Culture - #jollyhers  #precious kids clothing  - 101 views

  Nielson's latest survey shows that the younger generation best children's clothing stores parents are looking for products and brands that are unique and define their personalities. This is particularly true in apparel and accessories selection and purchase. Kids fashion in particular is one segment of the market that is highly affected. Clothing and accessories selection is not only in the hands of parents these days, but kids have strong opinions on what design they prefer. Kids fashion brands are challenged to come up with more appealing, fashionable yet comfortable designs for this target market.
  The return of the 4th Cool Kids Fashion Shanghai 2017 features over 95 brands from 16 countries and regions featuring their latest trendy collections for the 0-16 age group. The fair will open on 19-21 July 2017 in Hall 3 of The National Exhibition and Convention Center (NECC) in Shanghai, China, co-located with CBME China, the world's largest trade fair for maternity, baby and child products and services.

  Athena Gong, General Manager of UBM China (Hangzhou) commented, "Kids nowadays are opinionated and have a strong voice in purchase decision of parents, particularly in clothing. Cool Kids Fashion Shanghai 2017 provides kids fashion brands, designers and China's kids fashion key movers a fashion trade event for kids in China to showcase their collections and network with their peers in the industry. This is where the trends for kids fashion are set and is the gateway for any brand looking to reach China's kids fashion apparel market."

  Cool Kids Fashion Shanghai 2017 has lined up a series of activities to create business and highlight the trends, creativity, and innovation in China's kids fashion industry:
  Aspiring designers take center stage with their design and creations at the Kids Fashion Design Contest & Gallery. The contest received 1,241 entries. 20 collections of finalists will be displayed at the Kids Fashion Design Contest Gallery. Final judging will take place with a fashion show on 20 July in Hall 3 Cool Kids Fashion Shanghai Dome.

  - A series of Kids Fashion Shows will highlight the latest collections of 15 brands during the three-day event, including Babiboo, Babybol, Boboli, Hanakim, Hasbro, Hexue, Hi!Wawa, Maya, Mayoral, Momo Grow Maternity, My Little Pony, Pan Con Chocolate, Paz Rodriguez, Susana Mazzarino, Teddy Doctor, Transformers and more.

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