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cute lace underwear
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She and her eventual cute lace underwear manufacturer went back and forth numerous times - tweaking the samples, adding red or blue here, going more yellow there - to create the colors separately for the lingerie and the tights.
"That literally ended up with me dying womens black lingerie tights in pots of tea to say, 'This is the exact color I want.'"
She eventually reached a point lingerie wholesa leuk where she could hire a photographer and models and shoot a campaign. She uploaded it to Instagram, where buzz about her line began to build.
In the roughly 18 months after her huddle with the consultant, said Hassan, she made multiple trips to China to visit the manufacturer and ultimately got the line launched. Production has since expanded, with her Moroccan Nights collection being made in that North African country and hosiery being manufactured in Italy and Portugal.
Hassan is also planning this year to launch bras with larger cup sizes, up to a U.K. Size G. That's in step with what's been happening in the U.K., with the average British bra size increasing to a 36DD cup from a 34B cup over the last 60 years, according to a report from lingerie company Bluebella.
