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  • The Present Scenario of Sports Marketing Research

    Sports marketing research makes it easier to understand the overview of sports preferences, attitudes, lifestyles and interests of fans and make it easier for sports industries to understand what effective strategies can be undertaken to strive more needs of sports and sports industries.   Wh...
  • Evolution of Media Audience Intelligence in Sports Marketing :

    Media Intelligence is the process of gathering all the data available through social media and news media outlets and analyzing the data to allow for better business decision-making. Media Audience Intelligenceincludes questions about messaging efficiency, share of voice, audience influencer strateg...
  • Sports Fandom Research : Study Your Fans Best

    Fandom refers to a collective group of supporters or people who are enthusiastically devoted to a particular object or area of interest. Such a group of fanatic people shows their enthusiasm by participating or being members of various sports. Sports Fandom Research is conducted to understand how st...
  • Role of Research and Innovation Services in Marketing

    Research and Innovation services take into account effects and potential impacts of a particular activity on the environment and society. The research framework consists of key action points like Engagement, Gender Equality, Science Education, Open Access, and Governance. Research generates new idea...