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3 Things CMOs Must Recognize Before Getting Started With Wordpr
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CMO is at the heart of driving growth for the business. And being a modern-day CMO, I have to be a business person first and marketing artisan second. However, there are many chief marketers who have narrowly defined roles that emphasize on advertising, brand management, and market research, they will have to spread their wings.
The evolving role of the CMO
Do you know what is the biggest shift in today’s marketing world? It isn’t the much-discussed declining effectiveness of television advertising but the changes in how consumers research and buy products. Internet plays a major role in this shift especially in categories which are as diverse as electronics, financial services, and healthcare, consumers increasingly ignore push marketing. People nowadays are preferring to use the internet when it comes to research about a product and decide which ones to buy. In addition to this, shifting patterns of buying behavior coincide with another seismic change; I.e. the increased role of third parties in corporate-marketing and reputation-building efforts.
Now more than ever, marketing needs to get into all corners of the business. So simply doing a functional bit or just being the voice of the consumer try to come up with something that helps you in keeping up with the pace of change. For example, a clean, intuitive interface website. Although it does not require to be fancy, it just requires to load well, quick and reliable or else 21st-century consumers will navigate right off of it and onto a competitor site. By weeding out some of the better ones from the rest, you’ll be able to see just how convenient and effective WordPress as a site can be.
Shaping The Company’s Public Profile with Wordpress
The increasing importance of third parties will force businesses to enhance their awareness of blogs, chat rooms, and other social-networking media and to develop new strategies both to capitalize on marketing opportunities revealed by consumers and to defend themselves from attacks. As a result, many companies are seeking around for recognized WordPress development companies that offer changes involving to the tried-and-true approach for managing their public profile.
In fact, it may quite interest you to know that the vast majority of SMBs use WordPress to build their websites. Currently, the open source system powers 28 percent of the internet.
Its popularity springs from the fact that it’s free and easy to get something live. Apart from this, there are several other pointers to keep in mind before choosing the platform for your needs.
- How WordPress.org Is Different From WordPress.com?
Many of you often get confused among the two websites and end up choosing something irrelevant for your needs. Thus, it is advisable to have a certain amount of clarity in prior. WordPress.com uses a commercial website that allows you to host your own site for free, with certain limitations. Running on the automatic platform, it is open sourced with the possibility of paying to upgrade in order to receive specific extras. Conversely, WordPress.org allows you to use the all the amazing functionality of WordPress, with your own free copy of the code that you host. Which means you have a full control over the website. And the best part is that here you won’t have that clunky ‘wordpress.com’ in it. Your very own site name can be www.website.com or anything else that is available.
If Still Not Sure?
- Who Is The True Owner Of WordPress?
Being a community-centric and open-system project, WordPress is actually owned by the tens of thousands of people especially the ones who have made contributions to what the platform has become today. Most of the early Automattic employees were initially contributing developers of WordPress.com, each with an invested interest in the company’s success. In order to help fund the open-source platform, the WordPress trademark was registered under Automattic. In 2010, the trademark was then donated to the WordPress Foundation to ensure the platform could be sustained. Keeping marketing verbiage aside, WordPress operates on open-sourced software, allowing its users and developers to heavily contribute to the platform.
- Ever wondered How Does the WordPress Platform Make Money?
Over these years I found that automatic sell hosting, backup and other services related to WordPress is something from where they receive a large chunk of money from. Yes, by selling advertising space on the free websites hosted on the platform, automatically generates a lot of income from WordPress. This means as a user you can pay for hosting plan which gives you several premium options hiding ads, purchasing domains, upgrading disk space and more.
This business model works by having a team of developers contribute to WordPress without being paid by the platform. Here developers themselves can sell products or services to WordPress or work for a company that sells items to WordPress. Now the platform being a non-profit organization ensure to have its primary source of revenue from donations. Website’s such as Yoast SEO, Siteground, and WPEngine regularly contribute and sponsor WordPress, which means that if you pay for these services, you are indirectly paying for WordPress.
Bottom line
If you use WordPress, you may have a software platform built by one team, a theme built by someone else, and a bunch of plugins and extensions built by other people- says Rebecca Haden of Haden Interactive. But most importantly, your site is the ultimate marketing tool and should be finely tuned to help you drive more sales and nothing can beat WordPress!
