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Georg Jensen jewelry logo debuted on Tmall

  • Georg Jensen jewelry logo debuted on Tmall, a Chinese business-to-consumer e-commerce that offers Chinese and foreign logos.From now on, almost 900 million consumers in the country will notice Georg Jensen’s jewelry.

    Georg Jensen chief executive, Mehul Tank, said in a statement: “The launch will allow us to embrace China’s fast-moving online retail scene and engage more closely with our Chinese clients.

    “Currently, there is plenty of choice when purchasing luxury goods, so we are excited to present our design-driven brand in a way that is both convenient and innovative.”

    Founded in 1904, its products range from hollowware to watches, jewellery and home products. According to its company website, its style embraced the Art Nouveau lines of the day but injected them with a distinctive vigour that resonates with a modern audience.

    Mei Chen, head of fashion for the UK, Nordic and Iberian countries at Alibaba Group, added: “With Georg Jensen on board, Tmall is further expanding its offering to come with some other iconic Danish brand, welcoming more of that complicated and immortal Nordic brand. taste that our Chinese consumers are appreciating.

    Tank, added: “This marks the beginning of an important new chapter for us. It gives us an innovative platform to reach new audiences and continue to tell stories through our design language, as we have done for over a century.”

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