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Winning the Zero Moment of Truth - A New Mental Model

Posted by YANET FIGUEIRAS
http://www.zeromomentoftruth.com. Learn about the new mental model of marketing - it's 4 steps instead of 3 now. Visit zeromomentoftruth.com to get a free copy of Google's marketing eBook and vook (eBook + videos) titled "Winning the Zero Moment of Truth" to learn how this new consumer decision-making moment is changing the face of marketing for advertisers today.
Posted December 14, 2012
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